Content is king, so much so that it will make or break your business. When the content you are putting out is valuable, are able to broaden your reach and scale your business. Likewise, without valuable content, it is difficult to grow and expand your business. We live in a day and age where it is customary to seek out a good deal; in the case of content creation, it means that you receive more than you give as a consumer.
01. How Content Can Help SEO
You can optimize your ranking through
- Keyword Research | The terms being used to search for your content
- Optimizing Readability | Clearly label your titles and sub-titles to enhance the skim and scan experience of your audience members.
- Using backlinks | Links that lead back to a site, a way of "pointing" back at a site to show google this is a site to take into consideration for ranking,
02. Build a Content Library
Two types of Content Libraries
- Subscription | Having a cost (monetary or email address, etc) in exchange for access to content otherwise unavailable. This can be in a course, in a private Facebook group or even a newsletter.
- Non-Subscription | This is the content that you would find in a blog post. This information is that is free to view without a cost. This is also a collection of the intellectual property of the individual or company that owns the rights to the content.
03. Establish Your Brand As An Authority Site
- According to dictionary.com, a brand is a type of product manufactured by a particular company under a particular name
To Establish a Brand
- Define your target audience | Who are you're looking to target? Who are you looking to help?
- Create Relevant Content | Create content that is relevant to the brand that you are looking to build and relevant to the needs of your audience.
04. Provides Readers with Benefits
Content creation allows creators to make content for their audience members. As a creator, you will be able to provide your audience with your knowledge of a subject matter, be it free or paid. The key is to provide valuable information. Your audience will reward you by investing in your products and revisiting your site and Google will reward you by making your site discoverable because your information is so high quality and value.
05. Build Relationships
When your audience engages with you, it gives you a chance to communicate with them directly. This will create a bond between you and your audience. The best way to communicate with your audience is on social media. Dedicate a set amount of time per day to engage with your audience members.
06. Build Backlinks
Shows Google that others are pointing at your site. This is not to be abused. You can build backlinks but do not do so with malicious intent. It is okay to do so if you are creating valuable content.
How to build backlinks
- Infographics
- Guest Articles
- Internal Links
- Promote on Social Media
- Get Interviewed
- Collaboration Post
07. Customer Retention
Customers will keep coming back the more they find value in your site. The more they come back the more they will see you as an authority site and they will revisit time and time again looking for answers to their questions.
08. Create Authority
Types of Content that stands out and is individual to your audience
- Ebook and Ebook Series
- Audio Books
- Podcast
- Content Banks
- Closed Groups
- Courses
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